Wednesday, December 3, 2014

Latest Search Engine Optimization Tips

 Search Engine Optimization is one of the most popular fields in the world of internet Marketing. It is growing day by day with new ideas and strategies. A successful webmaster follows the strategies and ideas according to the Google's updates. In the last few years Google updated its algorithm like Google Panda, Google Penguin and Humming Birds. A successful webmaster always does Search Engine Optimization in guidelines of the Search Engine's Algorithm. There are many factors which influence Search Engine Optimization directly and indirectly but following are the main factors which important for webmasters to get success -
1 - On-page Optimization : One page optimization play very important role for good Search Engine Result Pages (SERP)  and page ranking of the websites. A search engine friendly websites created very carefully from its beginning, so that it is easily indexed by search engines crawlers and visible in to SERP when a user search related topics in search engines. On page optimization plays key role in the site ranking, as title and descriptions visible in to the search engines result pages when a user searches and types any related keyword and key phrase. On page optimization is not related to design of the websites, as websites designed once in beginning and it remains constants for long time while on page factors need time to time checking and changing for indexing. The most important issues related to on page optimization are meta tags, URLs, usability, navigation, index options and no follow, heading tags, sitemaps, redirects, multi languages issue, pagination, canonical URLs, duplicate content, robots.txt, schema snippets, sub-domains, folders and others
2 - Social Media : Social Media play important role to bring traffics on websites which boosts your business. Social Media also increase the Domain Authority and Page Authority of the web sites, both factors play big role in websites ranking. A page or content which is viral on social sites is also given importance by search engines too. So, social media are good plate form to promote our web pages, websites, contents and products. The most important social media signals for SEO are shares and Likes on Face book, links to Tweets and Retweets on Twitter, Shares and +1 on Google+ and Pins on pinterest.
3 - Contents: It is said that content is the king for Ranking and as well as for traffic. A website which has fresh and original content then its ranking would good and would trust able for the users too. Google Panda came in to existence to remove the bad and thin content as people like the good quality and fresh content. In case of articles and blogs, good contents have its regular readers and followers on internet which provide good traffics. A good and quality content always attracts the visitors on social media and organic traffic. In this way you get more traffic and back links from these sources if your contents are fresh and natural.
4 - Author Rank : Google+ play very important role in getting traffic and in high search engine's result pages(SERP). By configuring Google own profile every author can links his/her own article with Google+ by using authorship markup and rel=author. Active participation in Google+ increases the websites rankings in Google. Articles which have higher Author Ranks are visible higher in Search Engines Result Pages (SERP). Google + are very important to increase Author Ranks and thus high SERP of a website.

5 - Mobile: Researches Shows that more than 25 % of all web traffic comes from mobile devices like tablets and smart phones. A good webmaster would not ignore this traffic and would create a mobile supporting website. The best approach to materialize this traffic is to build your website responsive. A responsive website would able to open on mobiles, tablets, laptops and PCs. By making responsive websites we can gain traffics from all media including mobiles and tablets.

Saturday, November 22, 2014

Top SEO Trends Dominating in Online Marketing

SEO is a wide and much interested topic to discuss on Internet. It has become one of the most popular topics in the field of Internet marketing or online marketing, content marketing, social media marketing, search engine marketing and branding of business. We have seen in the past that Google has changed it strategies many time and thus we changed our SEO strategies accordingly. Many of our strategies failed to attain good SERP and many of them we got success to get good SERP. We cannot for cost that which strategy would get success and which one would not. In field of SEO success and failure of strategies can estimate only after experiments of that strategy which we apply. Some of strategies which have successfully experimented by webmasters are as follow –
1-Google Authorship: As rich snippets came in existence, business owner’s realized the importance of Google Authorship and using Author Rank seriously. Google has confirmed that they use Author Rank in to the Ranking, after that most of the business owners using this strategy to attain good rank. Authorship Snippets increase the reputation and trustworthiness of authors as well as on which the content is published.
2-Social Media: Social media are playing big role in diverting traffics towards websites by referrals and also in content spreading. Brands are realizing the importance of social media to attract traffic towards it. According to recent researches Face book drove 21.25% off all traffic sites receive, Pinterest came in 2nd at just 7% of all traffic and Twitter with 1% of all website traffic. These social sites help business owners to promote their brands, contents and websites to their target market.
3-Content Marketing: Content Marketing is one of the most important strategies to brands awareness, authority, credibility, and social media awareness and conversation rates.

4-Guest Blogging: Guest blogging was big step in the SEO for SEO professionals and online marketers; they use guest blogging for link building, brand authority, credibility and other benefits. But one should follow the Mat Cuts statements of “good “guest blogging and “bad” guest blogging. Bad guest blogging means of getting links while good guest blogging means contributing good content to build your audience reputation. Guest blogger should follow the Mat Cuts statements of good guest blogging.

Thursday, May 29, 2014

How Can We Make Our Work Popular?

In this modern Internet world nothing is impossible to expose anything on internet .If someone is talented or have such a quality which can attract the people of internet itself.  If you are connected to internet through Social Media or any other medium then expose of your work  is very easy. If you think that no one will respect your work then this is your big fault. Keep in mind that no one will faith in you or in your work without visiting your work and this is possible only when you spread your work under people visibility .I accept that majority of people will reject you or will criticize your work but very few people will also praise your work and encourage you. These few people will act like a catalyst which will make you energetic and devotion towards your work. These positive thinker people will guide you in your work but don’t forgot those people who criticized you .Concentrate on your work and don’t leave it ,latter these negative people will also be your follower.

There are many IT talented guys like web developer, web designer, search engine optimizer and content writers etc who are struggling for recognition of their works. I suggest to these talented guys that expose your work on social sites like Face Book, Twitter, linked in, Google Plus, You Tube and many more. You know that these social sites are means of communication to the people of all over world. You can find here all type of clients of your interests. Add them in your Social media Circle communicate them and show your work them. Keep in mind that these clients would be your future’s clients hence don’t cheat them and try to be honest. Once you lose your trust then it would be very hard to bring things on track. So, go ahead and follow these steps to expose your talent on World Wide Web. We all know that “Where there is Will There is a Way”.

Saturday, February 8, 2014

Scope of SEO Services in India



We all are aware about internet, as it has become part of our daily lives. Popularity of Internet is increasing day by day and we are now more dependent on internet. People of every age group enjoying internet on their computers and as well as on mobiles. Now, many social sites like face book, twitter, LinkedIn and Google+ are pulling traffic of youngsters towards its. Due to these online shopping, internet marketing and online marketing systems spread all over the Globe. This huge online selling market, boomed Search Engine Optimization Industry rapidly. Thus, we can say that SEO plays a very important role on the internet to boost the business. Search Engine optimization make your site visible on high rank in search engine results and thus increase traffic on your sites and boost your business, as we know more eyes and more buys.
                          In India, SEO services are growing rapidly because trend of online marketing is increasing day by day. Owners of commercial websites are availing SEO Services for increasing visibility of their website. If a websites have huge traffics then its earnings would be more because visitors convert in to customers as they do on line shopping.
                     India has good rank in software development and this make India better in SEO Services also. Here is lots of Multinational Companies which offers website designing, development and SEO services together on affordable rates. In compare to India, SEO services are costly in other parts of Globe. So, this cost margin pulls online business owners to adapt SEO Services in India. Thus, we can imagine that Scope of SEO Services in India is bright.